Charitable contributions
affect job choices

"Because hundreds of thousands of business communicators worldwide engage in activities that affect the lives of millions of people, and because this power carries with it significant social responsibilities, the International Association of Business Communicators developed the Code of Ethics for Professional Communicators." - Introduction to the International Association of Business Communicators' (IABC) Code of Ethics.

CSR    

Creating effective CSR communication no simple task

orporate social responsibility, 'CSR',  'corporate responsibility', 'corporate citizenship', 'sustainable development'...choose one...whichever feels most comfortable for your organization— just as long as you don't apply that moniker before laying the proper groundwork, or else....

Like all good, effective communications strategies, the image you project and how you project it must have a solid foundation. PR and spin have pejorative connotations among our audiences for good reason.

There are three foundation components that you need to have in place before you can build an effective CSR communications strategy:

o language
o support
o credibility

Make sure that everyone concerned is speaking the same language and plan according to the level of support for CSR that exists within your organization. Credibility stems from having the proper language and support, and needs to be underpinned by continuous demonstrable, proactive, transparent assurance.

There is no single CSR standard or motivation for accepted corporate behaviour. There is no single template for a CSR communications plan, and there are no iron clad quick fix/quick hit CSR strategies...and there is no substitute for doing the work required.
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