Press release from: Deloitte & Touche USA LLP
October 6, 2004
Deloitte Survey
Reveals that 72 Percent of Americans Want to Work for Companies that
Support Charitable Causes
- Corporate Community Involvement Influences Employment Decisions
- Findings Support Deloitte’s IMPACT Day
(CSRwire)
NEW YORK – According
to a new survey on corporate community involvement released today by
Deloitte & Touche USA LLP, 72 percent of employed Americans would
choose to work for a company that supports charitable causes when
deciding between two jobs with the same location, responsibilities,
pay and benefits. The response rate climbs to 87 percent for employed
students over the age of 18. The survey was conducted by Harris
Interactive®.
“The market for talent is competitive and a company’s commitment to
communities is a decision factor for many Americans,” said James H.
Quigley, CEO of Deloitte & Touche USA LLP. “We have found both
statistically and anecdotally, that people want to work for an
organization that lives its values and gives them a reason to feel
proud.”
Other Key Survey Findings:
Ninety-two percent of
Americans think that it is important for companies to make charitable
contributions or donate products and/or services to nonprofit
organizations in the community
Eighty-seven percent of
Americans believe it is important for companies to offer volunteer
opportunities to its employees
Seventy-three percent
say that workplace volunteer opportunities help companies contribute
to the well being of communities
Sixty-one percent think
that they help to communicate a company’s values
Fifty-eight percent
believe that workplace volunteer opportunities improve morale
“The survey results confirm that people think corporate America has a
responsibility to its communities and that employees appreciate the
opportunity to contribute together,” said Anne Rouse Sudduth,
Deloitte’s national director of community involvement. Sudduth noted
that the professional services organization is holding IMPACT Day, a
national day of volunteering on Friday, October 8. “Volunteering is a
year round activity at Deloitte and IMPACT Day, in particular, is a
celebration of our culture of service.”
Many leading companies agree that commitment to the community is a
business imperative. Corporate community involvement initiatives, such
as workplace volunteerism, are integral to creating a workplace where
employees feel they can connect with one another.
“Community Involvement and workplace volunteerism are important to the
development and growth of our people, and are unique ways we can
enhance their work experience at Deloitte,” added Quigley.
On Deloitte’s IMPACT Day, the organization’s nearly 30,000 people
nationwide will be encouraged to set aside their work for the day to
volunteer with non-profit organizations in their communities. In
cities such as Atlanta, Chicago, Dallas, Los Angeles and New York,
among many others, Deloitte employees will be teaching in schools,
building an outdoor classroom, cleaning up parks, painting schools and
packaging disaster relief supplies in addition to many other volunteer
activities.
Through this effort Deloitte expects to donate nearly a quarter of a
million hours to community service.
Harris Interactive® fielded Deloitte’s corporate community involvement
survey from July 20-22, 2004, via its QuickQuery(SM) online omnibus
service, interviewing a nationwide sample of 2,169 U.S. adults (18+),
of whom 1,328 are employed. The survey has a margin of error of +/- 4
percent. Additional survey results are available upon
request.Additional survey results are available upon request.
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss
Verein, its member firms and their respective subsidiaries and
affiliates. As a Swiss Verein (association), neither Deloitte Touche
Tohmatsu nor any of its member firms has any liability for each
other’s acts or omissions. Each of the member firms is a separate and
independent legal entity operating under the names “Deloitte,”
“Deloitte & Touche,” “Deloitte Touche Tohmatsu,” or other related
names. Services are provided by the member firms or their subsidiaries
or affiliates and not by the Deloitte Touche Tohmatsu Verein.
Deloitte & Touche USA LLP is the U.S. member firm of Deloitte Touche
Tohmatsu. In the U.S., services are provided by the subsidiaries of
Deloitte & Touche USA LLP (Deloitte & Touche LLP, Deloitte Consulting
LLP, Deloitte Tax LLP, and their subsidiaries), and not by Deloitte &
Touche USA LLP.
About Harris Interactive
Harris Interactive (www.harrisinteractive.com)
is a worldwide market research and consulting firm best known for The
Harris Poll®, and for pioneering the Internet method to conduct
scientifically accurate market research. Headquartered in Rochester,
New York, U.S.A., Harris Interactive combines proprietary
methodologies and technology with expertise in predictive, custom and
strategic research. The Company conducts international research
through wholly owned subsidiaries—London-based HI Europe (www.hieurope.com")
and Tokyo-based Harris Interactive Japan—as well as through the Harris
Interactive Global Network of local market- and opinion-research
firms, and various U.S. offices. EOE M/F/D/V
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